| Syllabus |
| Mater's Degree Course in Marketing managment (MMM) |
| Semester l | Semester ll |
| Principles & Practices of Management | Service Marketing |
| Principals of Marketing | Retail Marketing |
| Fundaments of Management Accounting | Sales Management & Personal Selling |
| Managerial Economics | Distribution Management & Logistics |
| Research Methodology | Market Research |
| Consumer Behavior | Relationship Marketing |
| Business Communication | Indian Economic Environment |
| Fundamentals of Information Technology | Field Work + SPSS |
| Semester lll | Semester lV |
| International Marketing | Brand Management |
| Marketing & Laws | Strategic Marketing |
| Financial Services Marketing | Export Documentation & Forex Management |
| Marketing Communication | Direct Marketing |
| Retail Operations Management | Industrial Marketing |
| Project Work | Rural & Agricultural Marketing |
| Foreign Language | Entrepreneurship Development & Project Management |
| Virtual Marketing | Foreign Language |
| Master's Degree Course in Personnel management |
| Semester l | Semester ll |
| Principles & Practices of Management | Labour Welfare & Industrial Hygiene |
| Industrial & Labour Economics | Statistical Techniques & Research Methodology |
| HRM | Industrial Relations & Trade Union |
| Organizational Behavior & Industrial Psychology | Personnel Administration & System Procedures |
| Labour Law | Labour Law – II |
| Field Work Report (Internal) | Basics of IT (Internal) |
| Semester lll | Semester lV |
| Training & Development | Organization Development & Quality Management System |
| Industrial Safety | Strategic HRM & Corporate Planning |
| Labour Costing & Compensation Management | Cases in Personnel Management & Industrial Relations |
| Project Report | Marketing Management |
| Labour Law – III | Labour Law – IV |
| Global HR (Internal) | Current Trends in HRM (Internal) |
| Post Graduate Diploma in Business Management |
| Semester l | Semester ll |
| Principles & Practices of Management & Organisational Behaviour | Marketing Management |
| Management Accounting | Financial Management |
| Managerial Economics | Manufacturing & Operations Management |
| Principles of Marketing (Internal) | Materials & Logistics Management |
| Basics of Communication Skills (Internal) | Information Technology (Internal) |
| Semester lll | Semester lV |
| Human Resource Management | Management Control Systems |
| Management Information Systems | Specialisation - I |
| Legal Aspects of Business | Specialisation - II |
| Statistical & Quantitative Techniques (Internal) | Economic Environment of Business (Internal) |
| Research Methodology (Internal) | Project Report |
| SPECIALISATION - I | SPECIALISATION - I I |
| Integrated Marketing Communication | International Marketing |
| Direct Taxation | Advanced Financial Management |
| DBMS with Oracle | C Programming |
| Inventory Management & Material Requirement | Supply Chain & Logistics Management |
| Planning Labour Laws | Industrial Relations |
Note : “Internal” denotes fully internal assessment by the Institute |
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| News & Events |
